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Do you miss opportunities to forge a connection?

There are very few services in which the customer or client has physical contact with the service provider. Hairdressers and masseuse are the exception. These ‘therapists’ often relate hearing things that are seldom confided in others:

A questionnaire, specially designed to measure the mood change was filled in by 359 women at their arrival in different hair‐salons and after having received various hair care services. The results show that hair treatments increase all the positive dimensions of mood and decrease all the negative ones. Picot -Lemasson et al

Patients expect that some form of bedside evaluation will take place when they visit a physician. When physicians complete this evaluation in an expert manner, it can have a salutary effect. If done poorly or not at all, in contrast, it can undermine the physician–patient relationship. Studies suggest that the context, locale, and quality of the bedside evaluation are associated with neurobiological changes in the patient. Recognizing the importance of the bedside evaluation as a healing ritual and a powerful diagnostic tool when paired with judicious use of technology could be a stimulus for the recovery of an ebbing skill set among physicians. Verghese et al

If you are a healthcare professional and there are opportunities to forge a connection with your patient do you leverage that capacity? Does every person who sees you have some sort of examination? Why or why not?

Picture by Army Medicine

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